【摘要】 介绍了阅读的内涵与特点,分析了阅读推广的几个理论问题,指出了互联网对阅读推广的影响,在此基础上提出了互联网思维指导下的阅读推广策略。即以互联网为平台,以众筹+众包的模式最大限度地发挥群体智慧,赋予阅读推广新的"分众式、交互性"特性,从而增强阅读推广的动力与活力,提高阅读推广效果。更多还原

【Abstract】 This paper introduces the connotation and characteristics of reading,analyzes several theoretical problems of reading promotion,points out the influence of internet on reading promotion,and puts forward the reading promotion strategies under the guidance of internet thinking. That is,the Internet as a platform,plays a swarm intelligence with the mode of public financing and crowdsourcing,gives reading promotion a new feature of "split type and interactive"so as to enhance the power and vitality of reading promotion and improve the effect of reading promotion.更多还原