【摘要】 新技术产业具有高成长性和重塑传统产业的功能,因而,新技术商业化受到世界各国政府的重视。不过,大多数新技术却未能获得商业化的成功,一个重要的原因在于没有找到一个适用的商业模式。基于商业模式价值-活动二维分析框架研究R机构管道探伤机器人案例,发现耦合新技术的商业模式创新设计需要做好三件事:一是通盘思考商业模式每一项基本活动产生的前提条件以及该活动对于经济价值产出的影响效应;二是解决商业模式各关键参与方的认同问题,确保商业实践中行为一致性;三是焦点厂商的领导者应扮演好多重角色,动态推动商业模式向更大价值产出的方向演化。更多还原

【Abstract】 The new technology industry has high growth potentiality and the function of reshaping the traditional industry.The commercialization of the new technology has been paid attention by the governments all over the world.However, most of new technologies have not been successfully commercialized.Failed to find a suitable business model is an important reason.Based on the two-dimensional analysis framework of value and activity for business model, the research on the case of R institutions’ the pipeline flaw detection robot reveals that business model innovation coupled with new technologies needs to do three things : first, to think through the prerequisites for the basic activities of business model and the effects of those activities on the economic value output; second,to solve the legitimacy of the business model to core participants, and ensure the consistency of behavior in the business practice; third, the leaders of the focal firm should play well multi-roles, and dynamically promote business model evolution to the direction of greater value output.更多还原