【摘要】 统战工作是高等院校党建工作的重要组成部分。以数字信息技术为基础的新媒体技术,具有传播地域广、信息量大、途径便捷、方式多元和多向互动等特点,给社情、舆情传播带来了前所未有的变革,使高等院校统战工作面临新的挑战和机遇。结合沈阳农业大学在新媒体时代统战工作的实践探索,探讨高等农业院校如何运用新媒体的优势来增强统战工作的实际效果,在党引领下巩固各界人士齐心共进的思想意识;建立依托新媒体的校园内统战领导机制,通过新媒体平台的全面搭建,深化高等院校统一战线的交流和沟通,促进大学校园的民主协商程度和深度;立足实践,依托新媒体平台,发展具有农业大学特色的"同心"品牌,扎根校园各党派人士,打造具有"三农"特色的校园品牌,在新媒体实践中为国家和社会的发展凝聚力量。沈阳农业大学在整个校园新媒体平台的建设过程中,依托人才建设,打造创新平台,构建有效沟通,凝聚更强共识,将统战工作的实际效果放在实践中检验,总结具有农业大学独有特色的校园统战成功经验,以期为高等院校统战工作机制创新带来新的突破。更多还原

【Abstract】 The united front work is an important part of the Party building of institutions of higher learning. The new media technology, based on digital information technology, is characterized as wide-ranging spreading, large amount of information, convenient use, diversified approaches and multidirectional interaction, has brought unprecedented changes to the propagation of social situation and public opinion, and has confronted the united front work of colleges and universities with both new challenges and opportunities. Based on the practice of Shenyang Agricultural University in the united front work in the new media era this paper discusses how colleges and universities should make use of the advantages the new media possesses to strengthen the real effect of the united front work and the ideological consensus which people from all walks of life have reached under the leadership of the Party, how they should establish the leadership mechanism of the united front work which is based in campus and supported by the new media so as to deepen the communication of the collegiate united front work and promote the campus democratic consultation with the help of the new media, and thus how they should develop the "concert" brand with the characteristics of Shenyang Agricultural University on the basis of practice and with the support of the new media and create a campus brand which is firmly kept in the memory of people from all parties of the same school and has the characteristics of agriculture, countryside and farmers so as to accumulate strength for the country and society. Also, this paper introduces readers how Shenyang Agricultural University in the course of constructing the campus new median platform constructed such a new platform and collected strength for the national and social development and how it relying on the talented personnel cultivation constructed the innovation platform, realized effective communication, reached a greater consensus and checked the actual effect of the united front work with practice, and summarizes its successful experience in the campus united front work, in hope of realizing a new breakthrough in the mechanism innovation of the collegiate united front work.更多还原