节点文献
B2C电子商务环境下鲜肉类食品物流配送模式的研究
Research of Fresh Meat Food Logistics Distribution Mode in B2C E-commerce Environment
【摘要】 针对当前B2C电子商务环境下鲜肉类产品物流配送模式存在的缺陷,提出一种改进的物流配送方案。方案结合消费者热度区域划分和配售企业实际背景,将企业自营物流模式与生活超市物流联盟模式相结合,统筹区域消费规划,从而满足鲜肉类产品在B2C交易中对企业物流硬件配套的要求,同时降低企业物流成本以及提升企业配送鲜肉质量。
【Abstract】 Aiming at the defects existing in the current meat products logistics distribution mode under B2 C E-commerce environment,this paper proposes an improved scheme of logistics distribution. The scheme combined consumer heat region division with the actual background of the enterprise,combined the self-operated logistics mode with the life supermarket logistics alliance mode and made overall plan for regional consumption planning so as to meet the enterprise logistics hardware requirements of fresh meat products in B2 C transactions and reduce enterprise logistics cost as well as improve the food quality in distribution.
【Key words】 E-commerce; B2C; self-operated logistics; supermarket logistics; consumption planning;
- 【文献出处】 食品研究与开发 ,Food Research and Development , 编辑部邮箱 ,2017年04期
- 【分类号】F326.6;F724.6
- 【被引频次】2
- 【下载频次】503