【摘要】 2013年1月1日我国《预包装食品营养标签通则》正式强制实施,标志着我国公众营养教育事业的重大进步。为了解消费者对预包装食品营养标签的认知及食品企业对营养标签的执行情况,选取北京、温州和巴中三个不同规模的城市进行了调研。结果显示,营养标签的推广工作有待提高。消费者对标签的平均关注度为51.7%,且对标签作用及内涵理解不准确问题较为突出。较法规强制实施前,市售预包装食品营养标签标示率大幅提升,达97%以上。但是,标示不规范问题仍然存在,主要有:(1)漏标或错标核心营养素、未突出核心营养素、未标注NRV、格式不正确。在漏标问题中涉及反式脂肪酸的漏标问题的较为普遍。(2)进口食品的营养标签标注不符合我国《预包装食品营养标签通则》。(3)零食小吃的标示不合格率明显高于其他类别的食品。此外,对认知途径的调研结果表明,在营养标签推广工作中重点侧重网络途径将有效提高认知的覆盖率。更多还原

【Abstract】 The policy "Standardization of Nutritional Label on Pre-packaged Foods" has become mandatory effective January 1st, 2013, which symbolizes a great progress on nutritional education for the general public. Cover researches on both consumers and foods in different regions of our country to investigate the public cognition towards the policy, and the execution of the policy by the food enterprises. Three cities of different size, Beijing, Wenzhou, and Bazhong are selected for performing the investigation. The results show the generalization of nutritional label still needs to be improved. The average consumer awareness of the nutritional label is 51.7%, and the consumers’ accurate understanding of the label content remains problematic. Since the enforcement of the policy, nutritional labeling on pre-packaged food has reached over 97%. However, problems with non-standard labels still exist, and three main issues are identified as follows:(1) Missing or incorrect standard core nutrients, unhighlight core nutrients, unlabeled NRV, and incorrect format are the commons problems found on food labels. Among these, omission of trans-fatty acids is the most common issue.(2) The nutritional label of imported food does not conform to China’s "Standardization of Nutritional Label on Pre-packaged Foods".(3) The rate of mislabeling of nutritional facts in snack food is significantly higher than that of other categories of food. In addition, the Internet is shown statistically to be the most efficient propagandizing channel to increase public awareness of the policy.更多还原