In this paper, it analyzes the diversity of urban visual image design,suggests that build the city brand based on the city culture, emphasizes the philosophy of design: humanity, patulous, communication and Co-Create, which were the important trend of city brand visual image design. Similarly, Guangzhou needs an open, based on the future and innovative visual image of the city brand,which can adapt to the development of the city, and would be propitious to the continued activation of the brand.
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