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电动汽车分时租赁动态定价策略研究

Research of Dynamic Pricing Strategy of EV Time Sharing Lease

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【作者】 孔德洋王敏敏马丹

【Author】 Kong Deyang;Wang Minmin;Ma Dan;

【机构】 同济大学汽车学院

【摘要】 文章提出一种在电动汽车分时租赁系统日收益最大化前提下的动态定价的策略,通过价格杠杆来调节用户需求,以达到供需平衡。并以上海国际汽车城运营的EVCARD项目为例,验证了实施动态定价策略后系统日收益可以提升19.27%。

【Abstract】 The dynamic pricing strategy is put forward under the premise of EV Time Sharing Lease system daily income maximization. Main determinant of the dynamic pricing strategy is pick up time and pick up and return location,The price is up to demand time,pick up station and return station. Finally,the method is applied to the theoretical case- study of EVCARD in Shanghai. When the dynamic pricing policy is applied,the optimal system profit is 19. 27% higher than base price.

  • 【分类号】F721
  • 【被引频次】23
  • 【下载频次】777
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