基于产品生态位的产品种群演绎分析

【摘要】 本文在对产品系统和生态系统进行个体、层次和种群关系的对比,提出产品种群关系具有复杂交叉和可变的独特属性的基础上,借鉴生态学理论构建了基于资源、需求和社会环境的三维度产品生态位模型,认为与生态学理论中生态位更多地指向所处的资源环境不同,产品生态位处于人类所创造的社会环境中。因此,除了资源维度外,还应该包含产品所满足的市场需求,即功能位。只有这样,才能更好地刻画产品的生态位状态,描述产品与环境的关系。最后,基于产品生态位分析了产品种群的演绎过程和演化方向,认为产品种群的演化有两个方向:一是产品与组织能力进一步相匹配;二是与其他产品种群生态位相分离,以降低竞争压力。更多还原

【Abstract】 Based on comparative study of individual, hierarchy and population relationship on product system and ecosystem, the paper proposes the view of product population relationship characterized by complexity and variability, and also the three-dimensional product niche model based on resource, demand and social environment on the basis of ecology theory. The niche of ecology theory is more aimed at the description of resource environment. In order to better describe the niche status of product and the relationship between product and environment, the model should include the market demand or function niche of product in addition to resource dimension, for the niche of product in social environment is created by human beings. This paper analyzes the deductive process and deductive direction of product population based on product niche, and proposes two directions of product population evolution, the matching of product and organizational capacity,and the separation from other product niches to reduce competition pressure.更多还原