【摘要】 【目的/意义】不断丰富和发展的社会化网络资源、互联网和智能通讯设备的普及为网络营销教学带来了机遇,因此建设网络营销教学信息平台整合社会化网络资源服务于网络营销教学具有重要意义。【方法/过程】针对多数高校网络营销教学面临经费短缺、免费社会化网络资源利用不足等问题提出建设网络营销教学信息平台来整合社会化网络资源和各高校教师的教学资源。从加大网络营销教学经费投入和政策支持力度来鼓励教师整合社会化网络资源开展网络营销教学,并通过信息共享共建来丰富网络营销教学信息平台内容。【结果/结论】应用网络营销教学信息平台和社会化网络资源开展网络营销教学既解决了学校资源匮乏问题,又能够全面培养了学生的网络营销实践能力,可以更好地满足企业对网络营销人才的需求,实现了高校、学生和企业三方共赢。更多还原

【Abstract】 【Purpose/significance】With the enriching and developing of the social network resource, popularizing of the In-ternet and smart communications equipment, more opportunities have been brought to the development of network marketteaching. Therefore, it has important significance to build the network market teaching information platform,which can inte-grate the social network resource.【Method/process】Aiming at the problems that universities have insufficient fouds to de-velop network market teaching and the usage of free social network is lack, the paper puts forward the suggestion that net-work market teaching information platform should be constructed to integrate the social network and teaching resourses.The network market teaching which integrate the social network resource should be encourage from the angle of increasingthe teaching fund investment and policy support,and the contens of the information platform should be enriched by co-con-struction and sharing of information resources.【Result/conclusion】Using the teaching information platform of network mar-keting and social network resource can not only resolve the issues for the scarcity of resources in universities, but also pro-vide the place to cultivate the practical abilities of students. In addition, it also can satisfy the enterprises’ needs of networkmarketing talents and realize all-win of enterprise, school and students.更多还原