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多模态政务微博语篇的意义建构

The Construction of the Discourse Meaning of Multimodal Micro-blog of Government Affairs

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【作者】 马莹马彪

【Author】 Ma Ying;Ma Biao;Heilongjiang University;Jilin Normal University;

【机构】 黑龙江大学吉林师范大学

【摘要】 政务微博是新媒体话语形式之一,多模态政务微博语篇在政务微博语篇总数中占优势。本文以韩礼德系统功能语法中的三大元功能理论、Kress和van Leeuwen的视觉语法为理论基础,对共青团中央发布的一条微博"牵了手的手,来生还要一起走"进行多模态语篇分析,探讨多模态政务微博语篇中模态间的关系及各模态间如何建构意义,从语言学角度解释该条微博引起广泛关注和良好互动的原因。该个案分析不仅从理论上验证三大元功能理论和视觉语法分析多模态政务微博语篇的可行性,而且拓宽多模态话语分析的研究领域。

【Abstract】 Government affairs blog is one of the new forms of media discourse,and the discourses of multimodal blog of government affairs predominate in the total of this kind of blog discourses. Based on Halliday’s three meta-theories of systemic functional grammar and combined with Kress and van Leeuwen’s visual grammar,this paper analyzes,from the perspective of multimodal discourse,a blog "Hand in hand for the rest of this life would not be enough,and we will stay together in the next life. ",which was released by the center of Communist Youth League on December 27,2016,with the aim to explore the modal inter-relationship between multimodal discourses of government affairs blog and the way the meaning is constructed in different kinds of modes,and from the perspective of linguistics,to explain the reason why the blog has caused the wide public concern and the active interaction. The case analysis not only theoretically verifies the feasibility of analyzing multimodal discourses of government affairs blog with the three meta-theories and visual grammar,but also broadens the research field of the multimodal discourse analysis.

【关键词】 多模态政务微博意义
【Key words】 multiple modesgovernment affairs blogmeaning
【基金】 吉林省教育厅“十三五”社科规划项目“吉林省汉语国际推广瓶颈及对策研究”(吉教科文合字2016第195号)的阶段性成果
  • 【文献出处】 外语学刊 ,Foreign Language Research , 编辑部邮箱 ,2017年06期
  • 【分类号】H15
  • 【被引频次】29
  • 【下载频次】1202
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