【摘要】 随着我国CBA市场经济的深化改革和发展,企业资金的流入,篮球规则的不断修改和完善,运动员竞技能力水平的提高,国际球员的加盟,这些都增强了CBA赛事的商业性、对抗性和观赏性,提高了赛事关注度,推动了联赛的发展,提升了赛事品牌价值。然而,在联赛中的球场暴力事件也随之增加、升级,甚至愈演愈烈,从球场扩散到看台,从球迷延伸到媒体,从事件转变成现象,呈现出逐渐向外扩展的趋势,普遍化态势,使CBA品牌形象在老百姓心目中的地位大打折扣,制约了篮球运动的发展,背离了体育运动的根本宗旨。本文采用文献资料法、调查法、观察法的研究方法,对2016~2017赛季CBA球场主要暴力事件进行研究和分析,梳理导致CBA球场暴力的驱动性因素,并结合以往国内外对此类事件的治理措施,寻找现阶段实际有效的治理措施,为遏制篮球球场暴力现象,缓解球场中的矛盾,促进赛事健康发展贡献一份力量。更多还原

【Abstract】 With the deepening of the reform and development of China’s CBA market economy,the inflow of capital,and constantly modify and improve the rules of basketball athletes’ competitive ability,raise the level of international players,which have enhanced commercial CBA,the tournament ornamental and confrontational,increased attention to promote the league tournament,the development,enhance the competition of brand value. However,in the League stadium violence has increased,upgrade,and even intensified,from the stadium to stand fans from the diffusion,extend to the media from the event into a phenomenon,showing a trend of gradually expanded,general situation,the CBA brand image in the people mind status greatly reduced,restricted the development of basketball,deviate from the fundamental purpose of sports.This paper adopts the research methods of literature,investigation,observation, research and Analysis on the main2016—2017 CBA stadium violence season,combing driving factors CBA stadium violence,and combined with the previous domestic and foreign to this type of event management measures,management measures for the stage of practical and effective to curb the basketball court the phenomenon of violence,alleviate social contradictions in the field,to promote the healthy development of sports with a force.更多还原