【摘要】 以大型水上实景演艺《大宋·东京梦华》为例,构建了旅游演艺的游客动机、游客感知、游客满意度关系结构方程模型。研究表明:(1)《大宋·东京梦华》的游客动机共有文化体验感知动机、实践与求知动机2个维度;旅游演艺游客感知共有文化性感知、创意性感知、欣赏性感知3个维度;(2)《大宋·东京梦华》的游客文化体验动机对文化性感知和创意性感知具有显著性正向影响,实践与求知动机对文化性感知、创意性感知和观赏性感知具有显著正向影响,分别对文化性感知和观赏性感知影响效应最大;(3)《大宋·东京梦华》的游客文化性感知、创意性感知和观赏性感知均对游客总体满意度具有显著正向影响,其中创意性感知对满意度影响最显著。更多还原

【Abstract】 This study focuses on constructing the relationship of structural equation model among the acting of tourist motivation, tourist perception and tourist satisfaction; by carrying out the empirical research of large water subject-live performance "the Great Song Dynasty· Reminiscences of the Eastern Capital" as an example. The results indicate that:(1) The acting of tourist motivation has two dimensions, including cultural experience cognitive motivation dimension, and epistemic and practical motivation dimension; while the acting of tourist perception has three dimensions, including cultural perception, creative perception as well as the appreciating perception;(2) The study also reveals that tourist culture experience motivation has significant positive impact on cultural perception and creative perception; while epistemic and practical motivation has significant positive impact on cultural perception, creative perception and appreciating perception;(3) Tourists’ awareness of cultural perception, creative perception and appreciating perception have significant positive impact on tourist’s overall satisfaction, and creative perception has the most significant impact on tourist satisfaction. The results therefore demonstrate the affecting path of "tourist motivation-tourist perception-tourist overall satisfaction", and with the hope of provide suggestions for promoting tourism performing products’ service quality and management level.更多还原