【摘要】 采用文献研究、逻辑分析等方法,研究探讨了我国中西部地区传统体育文化与旅游产业融合发展的内在机理、困境和发展路径。中西部地区传统体育文化与旅游产业融合发展的瓶颈与困境主要有:投入不足,基础设施薄弱;缺乏整体规划,资源整合不力;产业规模偏小,整体效益不高;品牌意识缺失,宣传推介乏力。建议:加大投入,完善基础设施;科学规划,促进合作共赢;发力供需两端,扩大产业规模;培育体育旅游品牌,加强宣传推介。更多还原

【Abstract】 This paper discusses the internal mechanism for the integration of traditional sports culture and tourism industry in the middle and western regions of China,the predicaments that the integration is in and the development path. The difficulties in the integration include weak infrastructure due to inadequate investment,poor integration of resources resulting from the lack of overall planning,low overall efficiency as a consequence of small industrial scales,and a lack of brand awareness,publicity and promotion. The paper offers the following suggestions:increasing investment in infrastructure;scientifically planning to promote win-win cooperation; strengthening both supply and demand to increase the industrial scales;and strengthening publicity and promotion to cultivate sports tourism brands.更多还原