【摘要】 TED是美国知名的演讲品牌,它开创了18分钟的舞台式演讲模式,充分利用多媒体技术和舞台艺术,克服传统演讲和报告的沉闷冗长的缺点,让演讲变得生动感人,其演讲视频通过互联网广泛传播,在世界范围引起了广泛关注和认可,是一种值得仿效的思想传播模式。本文结合中科院SELF讲坛在舞台式科学演讲方面的实践和传播经验,对舞台式演讲在科学传播领域的特点、传播方式和社会影响力等进行分析,为未来科学传播的发展提供一些启示。更多还原

【Abstract】 TED is a famous speech brand which began in 1984 as a conference and devoted to spreading ideas. It created an 18 minute stage speech model which let talks vivid and moving by making full use of multimedia technology and stage art. Today TED’s talks widely spread through the Internet and almost cover all sorts of topics. It has aroused widespread concern and recognition worldwide. As a model of spreading ideas, it’s worthy of imitation. This paper will analyze the characteristics, communication means and social influence of the application of stage speech in the field of science communication by taking the SELF forum as an example. We hope provide some enlightenment for the future development of science communication.更多还原