【摘要】 网络技术与旅游市场营销相结合产生了旅游网络营销,已成为当前旅游研究的热点领域之一。本研究选择海南A级旅游景区官方网站作为研究对象,基于传统4P营销理论和内容分析方法,定量与统计相结合分析了其网络营销的组合策略及营销策略,并在此基础上提出海南旅游景区网络营销的建议和对策。更多还原

【Abstract】 Tourism internet marketing research has become one of the hot areas of current tourism,which is the combination of network technology and tourism marketing. This study takes the internet marketing of A-class tourist attractions in Hainan Province as its research objective,based on the traditional 4P marketing theory and content analysis,and uses the combination of quantitative and statistics to analyze its combination strategies of internet marketing and marketing strategies,and its corresponding network marketing suggestions and countermeasures are proposed on the basis of it.更多还原