【摘要】 乡村旅游是近年来国内旅游投资开发的热点,它不是单一的观光活动,而是以休闲旅游目的地的形式,成为多种旅游活动的载体。乡村旅游吸引了越来越多的外部投资,因而更加注重市场分析和开发经营决策。本文认为乡村旅游产品开发前期的策划定位,对乡村旅游产品的产生起到了决定性作用。产权关系的调解、公共性与经营性的博弈、利益相关者合作模式的构建都迫使乡村旅游投资开发运营对旅游产品的策划慎之又慎。本文提出一种乡村旅游策划定位方法:以层层递进式的决策模型推导出产品体系,即构建各自的旅游产品评估指标体系并对旅游产品进行赋分,制定筛选标准,进行渐进式决策筛选。这种步骤方法,可为今后乡村旅游开发的前期策划思路提供借鉴,具有一定指导意义。更多还原

【Abstract】 This paper try to devleop an applicable procedure of rural tourism product planning in the background of investment operationorientation which will outline the framework of rural tourism pre-development stage. The whole study of this paper give an overview of research progress about rural toursim products planning at both home and abroad, and summarize the characteristic of rural toursim operation with investment operation involvement that would be shown by three aspects. The conclusion in the paper is this evolution method actually could be considered as a study model of rural tourism products planning when there have investment operation involvement, and this model will have some guidance significance to rural toursim pre-develpment stage in terms of products planning ideas and programming.更多还原