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“互联网+”下新创业素养对创业意愿的影响研究

The Influence of New entrepreneurial Quality on entrepreneurial Intention——Based on " Internet pluS "

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【作者】 辛玲

【Author】 Xin Ling;mathematics and statistics college, Hunan University of Commerce;

【机构】 湖南商学院数学与统计学院

【摘要】 "互联网+"下创业素养对创业意愿的影响研究,不仅可以探寻"互联网+"给大学生创业素养提出的新要求,还可以为高校、政府制定"互联网+"创业政策和措施提供依据,有利于推动大学生自主创业进程。论文首先运用文献分析法从"互联网+"视角构建新创业素养对大学生创业意愿影响的理论模型,然后借助网络调查方法搜集数据,最后运用描述统计分析方法、Logit回归模型对调查数据进行分析。分析结论显示,一是当前大学生的各项"互联网+"创业素养不高,影响创业意愿的形成;二是各项"互联网+"创业素养对创业意愿的形成均存在不同程度的正影响;三是跨界素养对创业意愿形成的影响程度最大。

【Abstract】 Research on entrepreneurial quality influence on entrepreneurial intention from?the perspective of Internet plus, not only can search for "Internet plus" to put forward new requirements for entrepreneurial quality of college students, but also can provide the basis for the University and the government to formulate relevant policies and measures. First, this paper constructed theoretical model of "Internet plus" entrepreneurial literacy on entrepreneurial intention by using the method of literature analysis. Then the data was collected through the network survey method. Finally, the survey data was analyzed by using descriptive statistics analysis method and Logit regression model. Three conclusions were given in the paper. A conclusion was the college student"sInternet plus"entrepreneurial literacy was not high, which influenced the formation of entrepreneurial intention. The second conclusion was the formation of the "Internet plus" entrepreneurial literacy had positive influence on the entrepreneurial intention. The third conclusion was that the influence of cross border literacy on entrepreneurial intention was the most.

【基金】 湖南省教育科学“十二五”规划课题“地方院校大学生创业意愿影响因素的实证研究”(项目编号:XJK013BGD043)的阶段性研究成果
  • 【文献出处】 当代教育论坛 ,Forum on Contemporary Education , 编辑部邮箱 ,2017年01期
  • 【分类号】G647.38
  • 【被引频次】9
  • 【下载频次】331
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