【摘要】 作为未来创业的主力军,大学生创业问题已被越来越多的研究者所关注。文章选取江苏某高校1 648名在校大学生为调研对象进行问卷调查,采用实证研究方法对大学生自我价值认定与创业意愿之间的关系进行了研究。研究结果表明,达尔文式自我认定和使命型自我认定均对其创业意愿具有解释和预测效果,且自我效能在自我价值认定与创业意愿间起到调节作用。相对于达尔文式创业者,社会更需要使命型创业者,应加强大学生的传统文化教育,培养更多的使命型创业者。更多还原

【Abstract】 As the main force of future entrepreneurs,college students have been paid more and more attention to by academics.Taking 1648 students in X university in Jiangsu province as study objects,by surveys and empirical research,it carried out research on the relationship between self-identification and entrepreneurial motivation.It is found out that Darwinian identity entrepreneurship and missionary identity entrepreneurship both have interpreting and predicting effects on entrepreneurial intention and self-efficacy serves as the moderator.Compared with Darwinian identity entrepreneurs,missionary identity entrepreneurs are more needed.It is suggested that traditional culture should be emphasized more in college education in order to cultivate more missionary identity entrepreneurs.更多还原