【摘要】 借助用户生成内容(UGC)分析旅游者对旅游目的地的评价和感受,是研究旅游目的地形象感知的有效方法之一.文本使用火车采集器采集网络社区服务平台"百度旅游"中的武汉点评,以内容分析法作为研究方法,借助ROSTER CM6软件对文本资料进行分析,得出:1)受关注的旅游资源中,武汉市人文旅游资源量多,自然旅游资源质优.2)积极感知因素体现在城市历史人文气息浓厚、自然旅游资源观赏价值高、特色饮食味美实惠、当地居民直率热情等方面,消极感知则是由于城市交通拥堵、人多拥挤、以黄鹤楼为代表的景区质价不符等因素产生.3)武汉市应加强对受旅游者忽视的优质旅游要素的宣传.更多还原

【Abstract】 Using the user generated content(UGC)to analyze tourists’evaluation and feelings of tourist destinations is one of the effective ways to study the perception of tourist destination image.This paper used the LocoySpider to collect the review of travel in Wuhan on network community service platform——"Baidu Travel".With the content analysis method as the research method and the help of ROSTER CM6 the textual materials are analyzed.The results show as follows.1)Among the most focused tourism resources,Wuhan has a large amount of humanistic tourism resources and high quality natural tourism resources.2)Positive perception factors reflected in aspects such as the strong urban history and humanities,high value of natural tourism resources,cheap and delicious characteristic diet,and frank and enthusiasm local residents.Negative perception is due to factors such as urban traffic congestion,crowded people and the price of scenic spot which does not match its value represented by the Yellow Crane Tower.3)Propagation of high quality tourism elements which is ignored by tourists is required to be further promoted by the government of Wuhan City.更多还原