【摘要】 学校形象与学生满意度、学生忠诚度具有重要的联系。实证首先从单一中介模型出发,比较两个方向路径之后,发现从形象到满意度再到忠诚度这一路径的中介效应量较大;其次,研究从因子分析的角度将学生满意度分解成软件满意度与硬件满意度两大因子,并在此基础上构造并行中介模型,发现学生满意度两大组成部分的中介效应量在统计上没有显著差异,但软件满意度的中介效应量要稍弱于硬件满意度。更多还原

【Abstract】 There are important relationships between college image, student satisfaction and student loyalty. This empirical study first introduce a single mediator model to compare two effect route in an opposite direction. The study also decompose the student satisfaction into two parts of software and hardware, and then construct a multiple mediation model. The results show that there exist more indirect effect of student satisfaction between college image and student loyalty, as well as that software satisfaction do not show statistical significant difference with the hardware satisfaction.更多还原