【摘要】 在当前激烈的市场竞争环境中,企业多元化的选择与业绩问题一直是企业界和学术界广为关注的焦点。企业多元化战略选择的根本原因是什么?企业多元化经营绩效的关键影响因素是什么?本文通过双案例从机会识别与组织身份认定的角度进行深入剖析,研究表明:(1)创业初期的初始组织身份的认定是企业专业化发展的关键因素。(2)发展过程中更好的发展机会会诱使企业进行组织身份变更。(3)组织身份的变更推动企业多元化发展。(4)企业组织认定与企业多元化战略不仅相辅相成,而且互为条件,构成一个螺旋式上升的过程。(5)组织身份履行方式与企业多元化经营绩效高度相关。更多还原

【Abstract】 In the current environment of fierce market competition,how to choose a diversified strategy and enterprise performance have held the attention of both businesses and academic circles.What is the fundamental reason for the choice of a diversified strategy?What is the key factor that affects the performance of diversification?This paper conducts in-depth analysis from the perspectives of opportunity identification and organizational identity recognition.Through a multicase study,it shows that:(1)The recognition of the initial organizational identity in the early stage of entrepreneurship is the key factor in enterprise specialization development;(2)Better development opportunities will induce enterprise to change its organizational identity in the development process;(3)The change of organizational identity promotes enterprise to carry out diversified development;(4)Organizational recognition and its diversified strategy not only complement each other,but are also mutually conditional,constituting a spiral up process;(5)The fulfillment of organizational identity is highly correlated with the diversification performance.更多还原