The value co-creation theory has led to change in business models.In this context,the crowdsourcing model has come into being.Based on the value of DART model and the three-stage theory of value creation,the thesis discussed the approach to value creation through consumer participation,taking Haier Zhongchuang platform and Suning crowd platform as examples.The study has found that consumers have two ways to participate in this model: website and crowdsourcing platform.Due to the different ways to operate,in...
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