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新媒体时代辅导员高校网络舆情干预与危机应对研究——基于广东省内17所高校的研究启示

Research on Network Public Opinion Intervention and Crisis Coping of College Counselors in the New Media Era:Based on the 17 Colleges and Universities in Guangdong Province

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【作者】 张玉刚庄翠荣邱伟青曾芷晴

【Author】 ZHANG Yugang;ZHUANG Cuirong;QIU Weiqing;ZENG Zhiqing;Student Affairs Office, Guangdong University of Technology;School of Management, Guangdong University of Technology;Laboratory & Equipment Management Department, Guangdong University of Technology;

【机构】 广东工业大学学生处广东工业大学管理学院广东工业大学实验室与设备管理处

【摘要】 广东省内17所高校调查数据显示,当前大学生受网络的影响和对网络的依赖较大,但甄别网络信息真实性能力有限,对网上敏感信息处理存在不当,网上留言内容呈碎片化和感性化特征;同时校园网站的吸引力不够,舆情干预与危机应对方式单一和措施有限,危机化解联动机制尚未建成。因此,增强网络舆情管理观念和网络信息素养、提升大学生使用新媒体的法律和道德素养、发挥社会支持的调节作用和培养模范"意见领袖"、强化新媒体在学生工作中的作用和对网络舆情的研究以及构建"四位一体"的高校网络舆情研判和引导工作机制,是辅导员网络舆情干预与危机应对的可行模式。

【Abstract】 According to surveys in 17 universities in Guangdong province, it is found that college students can be easily influenced by network and have great reliance on it, while they have limited ability in identifying the authenticity of information on internet. Because the comments on the internet are fragmental and sentimental,they can’t appropriately process sensitive internet information. What’s more, campus websites aren’t attractive enough; the method for public opinion intervention and crisis management isn’t varied, and the integrated crisis solution mechanism isn’t in place. It is a feasible pattern for college counselors to intervene in internet public opinion and cope with crisis by strengthening internet public opinion management and network information literacy, strengthening students’ legal consciousness and moral quality in using new media, playing the regulating role of social support, training model of "opinion leaders", consolidating the role of new media in student’s work and researches on internet public opinion, forming a research and judgment as well as guidance mechanism for internet public opinion in colleges.

【基金】 广东省高等学校思想政治教育课题“微时代辅导员高校网络舆情干预与危机应对机制研究”(编号2014YK038)
  • 【文献出处】 社会工作与管理 ,Social Work and Management , 编辑部邮箱 ,2017年06期
  • 【分类号】G641
  • 【被引频次】3
  • 【下载频次】275
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