【摘要】 当今是冰雪旅游的时代,文化品牌是冰雪旅游的灵魂。通过分析哈尔滨市冰雪旅游文化品牌经营存在的问题,提出创新冰雪旅游文化产品,构建冰雪旅游文化品牌体系,打造冰城雪域特色冰雪文化形象等哈尔滨市冰雪旅游文化品牌经营策略,旨在放大冰雪旅游文化品牌效应,将哈尔滨的冰雪旅游资源优势转化为产品优势和竞争优势,深入贯彻习近平总书记的指示精神,把冰天雪地变成金山银山。更多还原

【Abstract】 The time of ice-snow tourism is coming today,and the cultural brand is the ice-snowtourism’s soul.After analyzing the existing problems on the management system for the cultural brand ofice-snow tourism in Harbin city,the paper puts forward some related strategies as follows:to innovatethe cultural products of ice-snow tourism,to construct the cultural brand system of ice-snow tourism,tobuild the cultural image of ice-snow characteristics. The purpose is to enlarge the cultural brand effectof ice-snow tourism,to transform the resources’ advantages of Harbin’s ice-snow tourism into the advantages of product and competition,to thoroughly implement the instructions of general secretary XiJin-ping in order to excavate the gold value from the ice-snow resources.更多还原