【摘要】 通过对高校体育赛事市场化的必要性分析,结合安阳工学院体育赛事市场化实践,分析影响高校体育赛事市场化的因素,从而给我国高校体育赛事市场化发展提出相应对策,构建具有我国高校特色的市场化经营模式,使高校体育更加充满活力。更多还原

【Abstract】 This paper analyzes the necessity of the marketization of sports events sports market in Colleges anduniversities, combined with the practice of the development of Anyang Institute of Technology market, accordingto the influencing factors of marketization of sports in Colleges and universities, thus to our college sports marketdevelopment put forward the corresponding countermeasures, constructing the market business model with Chi-nese characteristics of the University, the university sports more vibrant.更多还原