【摘要】 本文选择杀毒软件行业、手机行业以及在线旅游行业的十家案例公司作为研究对象,通过行业竞争现象归纳法,在研究了这三个行业领域的竞争空间后,发现现代的企业面临的商业竞争除了传统战略空间的竞争,还出现了商业模式空间以及共生体空间的竞争,而这两种空间的竞争是跟以往的战略竞争完全不一样的逻辑:(1)战略空间主要有客户、竞争对手和企业本身三个维度。(2)商业模式空间内存在业务活动系统、盈利模式和现金流结构三个维度。(3)共生体空间有现存共生体的演进、消亡和新共生体的诞生三个维度。在不同的竞争空间中,企业需要思考不同的问题,并需要结合其各自背后的发展逻辑应对来自不同竞争空间的潜在竞争。更多还原

【Abstract】 After an intensive analysis of the competition space of online travel,smart phones and antivirus software by a multiple case study,we discover that modern enterprises compete with each other in new space-business model space,symbiont space and the traditional strategic space. The different logic of the 3 competition spaces are:( 1) The main strategic space has its own three dimensions:customers,competitors and enterprises;( 2) The business model space has its own three dimensions: operational activities,profit model and cash flow structure;( 3) The symbiont space has its own three dimensions: evolution,demise and birth of asymbiosis. In different competitive space,companies need to consider different problems and integrate their respective development logic to cope with the potential competitions from various competitive space.更多还原