【摘要】 进入21世纪,知识信息的大爆炸和网络技术的普及促使不同产业之间的边界逐渐模糊甚至消失,融合现象频繁发生。我国旅游产业规模的扩大促使旅游产业结构不断调整,并积极寻求与其他产业的融合发展。分析了旅游业与会展业的融合条件,通过整理文献构建了会展旅游发展评价指标体系。从资源共享、市场需求、技术嵌入、人才整合、企业合作五个方面提出推动旅游业与会展业融合发展对策,以期为旅游业与会展业在实践方面的深度融合提供理论参考,希望两者的有效融合能为国内旅游产业的发展带来更多机遇。更多还原

【Abstract】 In twenty-first century,the popularity of the big bang and the network technology of knowledge information,made the boundary between different industries gradually blurred or even disappear,fusion phenomenon occured frequently. The expansion of the scale of China’s tourism industry promoted the adjustment of the structure of the tourism industry,and actively sought the integration and development of other industries. This paper analyzed the conditions of the integration of tourism and exhibition industry,and established the evaluation index system of MICE tourism development through the collation of the literature. From the five aspects of resource sharing,market demand,technology insertion,talent integration and enterprise cooperation,this paper put forward the countermeasures to promote the development of tourism industry and exhibition industry. In order to provide a theoretical reference for the tourism industry and the exhibition industry in the depth of practice,hoped that the integration of the two to attract more tourists,for the development of the domestic tourism industry brought opportunities.更多还原