【摘要】 家庭观众是博物馆观众的重要组成部分。在浙江省科技馆,采用问卷调查的方法,从家长的视角,将科技馆参观分成前、中、后三个阶段,对家庭观众的基本情况、参观预期、参观体验、参观评价及后续影响进行统计分析。研究发现包括文化程度和职业类型在内的家长个体背景会对家庭参观科技馆造成明显影响;"人际互动"项目不仅在很大程度上吸引家庭观众前往科技馆,而且成为他们参观过程的兴趣焦点;家长期望孩子在科技馆的学习更为主动、参与性更强。此外,家庭观众在参观科技馆时并不完全以孩子为主导,家长也有强烈的休闲娱乐需求及亲子互动的交流需求。这为博物馆家庭观众的理论研究提供了实证依据,同时也为博物馆开展针对家庭观众的展览和活动提供了数据支持。更多还原

【Abstract】 Family visitors is an important part of museum visitors. Through dividing the museum visit into three stages: pre-visit, onsite-visit and post-visit, this research investigated family visitors’ motivation of the museum visit, their on-site visit experience, their evaluation of the museum and further influence on them. It discovered that the social interactive programmes and activities in the museum are not only the key attraction of family visitors’ visit, but also the focus during their visit.Parents prefer their children’s learning activities in the museum to be more active, participatory and interactive. Furthermore, this research found that family visit to the museum is not completely children-demands oriented. Rather parents also have needs of relaxing and communication with their children. These findings provide empirical evidences to the theoretical research about family visitors and to the planning of family visitor oriented exhibitions and activities in the museum.更多还原