【摘要】 通过文献分析法、对比分析法,结合其他高校图书馆微信平台阅读推广的实例,总结出目前中国医科大学图书馆微信公众平台在阅读推广服务中存在媒介形式未被充分利用、内容的趣味性不高、用户的参与度不高等不足,指出了微信公众平台在未来阅读推广服务中的发展方向,如微课、微电影、将读者分类、建立微信卡通形象来扩大服务范围、激发读者阅读兴趣。更多还原

【Abstract】 The problems,such as non-full utilization of media,low interesting and participation of users,in reading extension service provided by the WeChat public platform in Library of China Medical University were summarized by literature analysis and comparative analysis with the reading extension service provided by the WeChat platform in other academic libraries as examples,and suggestions were proposed for the application WeChat public platform in future reading extension service.更多还原