【摘要】 广告学专业是应用性极强的专业。在做好理论教学的同时,广告学专业如何提升学生的实践应用能力成为高等教育实践教学中亟待解决的问题。利用"试错"教学法借助专业竞赛进行兴趣激发、任务驱动,采取系统或随机的方式,在实践教学中尝试各种可能的答案,让学生增强灵活应对市场变化的能力,探索出新形势下的广告学实践教学法则。更多还原

【Abstract】 Advertising is an application-based specialty. How to improve practical skill of the students at same time of teaching theory teaching is a critical problem. Professional competition is to stimulate students’ interests and drive study task in the trial-and-error teaching method. A range of possible cases are examined by means of system way or random way in the practical teaching,which can increase the quick corresponsive ability for market change. So practice teaching method for Advertising is explored under new situations and circumstances.更多还原