【摘要】 以蚌埠市"老字号"品牌传播研究为出发点,采用了文献分析、问卷调查和访谈法,分析了蚌埠市"老字号"品牌传播的现状,明确了蚌埠市"老字号"品牌传播的战略选择,并有针对性地提出了蚌埠市"老字号"品牌传播的策略方法。更多还原

【Abstract】 In order to inherit the legacy of outstanding culture,to give time- honored brand fresh blood,and to explore new growth points of local economic development,this paper takes the research of communication strategy of time- honored brand of Bengbu as a starting point,and analyzes the current situation of the communication of time- honored brand of Bengbu by using the methods of literature analysis,questionnaire survey and interview. In addition,this paper makes clear the strategy choice of the communication of time- honored brand of Bengbu and specifically proposes some advice for better development of time- honored brand of Bengbu.更多还原