【摘要】 安徽三只松鼠电子商务有限公司通过萌营销成为中国目前销售规模最大的食品电商企业。"三只松鼠"萌营销通过品牌卖萌、产品卖萌、客服卖萌、网站卖萌等手段,在寻找富有营销魔力的萌点、加强与消费者的互动、细致周到的服务方面努力,取得了提高品牌忠诚、增加传播效果、提升价值空间等成效。更多还原

【Abstract】 Anhui Three Little Squirrels E- commerce Company Limited has become the largest food E- commerce enterprise of China through lovely marketing. It tries to find the cute point of marketing,strengthen the interaction with customers and provide the considerate service by means of lovely brand,product,customer service and network,obtaining the effect of improving loyalty of brand,increasing the communication effect and improving the value space.更多还原