【摘要】 文章以皖西大别山为例,通过问卷调查获取整体客源市场特征数据,并根据重游意愿高低将游客群体拆分为两部分,从人口学特征、游客行为及意向、旅游要素评价和体验感知三个方面进行比较研究以找出影响重游意愿的因素,研究结果显示:(1)客源市场空间分布以安徽本省为主,多为抱有观光目的的年轻型游客;(2)除性别以外的人口学特征对重游意愿均有显著影响;(3)游客大部分的行为特征和行为意愿对其重游意愿有显著影响;(4)游客对旅游要素中的景点感知和对旅游经历的总体评价影响其重游意愿。更多还原

【Abstract】 The research,taking the area of Dabie Mountain in West Anhui as an example,applies questionnaires to obtain the data on characteristics of the overall market.Then with splitting the whole market data into two pieces according to the intention of tourists’revisit,this paper has a comparative study from three aspects between two groups,which are demographics,behavioral characteristics and tourism experience evaluation,aimed at finding out the key elements that influence the willingness to revisit.Results show that:(1)The spatial distribution of tourists in this area is mainly in Anhui province.(2)The demographic characteristics except gender have significant influence on the revisit intention.(3)Most of behavioral characteristics have significant influence on the revisit intention.(4)Tourists’perception on scenic spots and overall evaluation on tourism experience affect their revisit intention.更多还原