【摘要】 根据对4000余份网民调查数据研究发现,微博和网络社区是网民日常接触最为频繁的媒体类型,央视次之,而新华社和人民日报及其网站的使用频率最低。同时,网民认为央视等官方媒体最为可信,其次是微博和网络社区等非官方媒体。然而,如果从各类媒体对网民的实际影响力来看,微博等非官方媒体在媒体影响力方面则超过官方媒体。此外,媒体使用、威权人格、意识形态立场均对媒体可信度产生了显著的影响。网民对某一媒体使用越频繁,对该媒体的可信度评价越高;左派网民更为信任官媒而右派网民则认为非官媒更为可靠;威权人格特征越强的网民对官媒和非官媒都更加信任。在新媒体时代,不同群体特性的网民对各类信息渠道的选择和信任呈分化态势,这种局面将成为中国传媒界的新常态。更多还原

【Abstract】 Based on an online survey of over 4000 internet users,this article offers an empirical analysis of the determinants of perceptions of media credibility in the new media age in China.From a political communication perspective,the analysis finds that netizens are most frequently exposed to micro-blogs and online commentary,followed by China Central Television(CCTV).The traditional print media of Xinhua News Agency and The People’s Daily rank the lowest in terms of frequency of dailyuse.Inaddition,traditional official media such as CCTV,Xinhua News Agency and The People’s Daily are judged as more credible than unofficial sources,such as micro-blogs and online media.However,in terms of actual influence on netizen opinion micro-blogs and other unofficial media are superior to official sources.The findings also suggest that three factors prove to be fundamental predictors of perceptions of media credibility:the degree of media use,authoritarian personality traits and ideological positions.The more frequently aparticular media is used,the higher its perceived credibility.More specifically,those who possess more authoritarian personality traits are more inclined to consider media as credible regardless of its type.Moreover,leftists perceive official media as more trustworthy,while the rightists prefer unofficial media.更多还原