【摘要】 运用文献资料法、视频分析法对美国出品的功夫动画电影《功夫熊猫》为个案进行研究,剖析西方国家对中国传统体育文化的理解及传播,以探明我国传统体育文化的未来发展路径。结论 :该影片较通透地突显出中国传统文化元素的文化实体与"孝悌忠信"等文化意识;延展性地引带出中国传统体育文化所特有的本源、特征及传承性;影片在主题思想、价值观等方面将"贵和尚中"等优秀思想与"物极必反"等人性黑暗面形成鲜明对比。建议:影片中"诚、信"的坚定与"贪、疑"的迷失形成强烈反差,耐人发醒;而"梦工厂"携"中国传统文化"与"美国精神"为公司创造巨额收益的营销策略值得借鉴与反思。此外,认为在该影片中对于中国传统体育文化精神的传播值得称赞。更多还原

【Abstract】 This paper uses the method of literature review and video analysis to study the Chinese Kung Fu Panda. This study analyzed both understanding and dissemination of western countries to the Chinese traditional sports culture, so as to explore the development path for the Chinese traditional sports culture. Conclusions: The film highlights both cultural entity of Chinese traditional cultural elements and cultural awareness of filial piety, love and respect to elder brothers(brotherhood), loyalty, and faithfulness, and extends to the unique origin, features, and inheritance of China’s traditional sports culture. The film also provides a sharp contrast between outstanding thoughts of upholding the harmony and the doctrine of the mean and dark sides in the human nature that things will go opposite when reaches their extremity. Suggestion: The sharp contrast between the steadiness of honesty and faithfulness and the disorientation of voracity and suspicion affords the thoughts for audiences, and the Dream Works’ marketing strategy that brings out huge benefits based on "Chinese traditional culture" and "American spirit" deserves our reference and ref lection. Besides, it is believed that the way that Chinese traditional sports culture isdisseminated in the film should be appraised.更多还原