【摘要】 随着微博等新媒体工具在高校的广泛应用,宣传管理部门的相关工作也面临着新的、更高的要求。选择江苏地区137所高校官方微博作为研究对象,在大量数据调查的基础上使用线性回归和抽样统计方法探讨了提升微博影响力和互动效果的因素,提出了增加微博发布数量、提高原创比率的针对性策略。更多还原

【Abstract】 With the wide application of new media such as micro-blog around colleges and universities, related work of propaganda management department is facing new and higher requirements. This paper chooses official micro-blog as the research object, which are operated by 137 colleges and universities in Jiangsu province, discussing some factors that can promote influence and interactive effect through linear regression and sampling statistics, depending on data investigation, and then providing some targeted strategies such as increasing quantity of micro-blog release and improving original contents proportion.更多还原