【摘要】 从哲学社会科学、新闻舆论、文艺作品和网络文化四个层面,揭示文化产品创作主体从事创作活动的内部动机(认知需求、创新期望、自由意志、价值认可)和外部动机(政策法规、监控惩处、荣誉赞扬、资金奖励)。在构建文化产品创作动机理论模型的基础上,阐述相应的引导策略,包括完善知识产权保护体系、加大原创资金支持力度、提升文化评奖影响力和加强对外文化传播交流。更多还原

【Abstract】 From the views of philosophy and social science, the news media, literary and artistic works, and network culture, this paper explores intrinsic and extrinsic motivation to engage in creative activities in cultural product area under market economy conditions. On the basis of the model of motivation theory, it explains the guiding strategies including improving intellectual property protection system, providing the sustainable financial support for original cultural product, enhancing influence of cultural awards and strengthening international cultural communication.更多还原