【摘要】 我国旅游业蓬勃兴起,在旅游品的设计开发上却存在短板,北京旅游资源丰富,但旅游纪念产品存在形式单调、产品不考究的问题,本文旨在梳理现代消费需求所带来的产品设计的多样切入点,从如下三个方面1、亲和力的营造,2、材料的创新,3、产品的系列化,探讨如何丰富旅游纪念品的设计形式。更多还原

【Abstract】 Tourism in our country is booming now. However, development of tourist souvenirs doesn’t go on well with tourism prosperity which is lack of design and craftsmanship. This paper is concentrated on design which followed with modern consumer demands from three aspects:1 to create strong affinity, 2 application of new material, 3 serialization of tourism souvenirs, to discuss how to enrich tourist souvenirs’ form.更多还原