【摘要】 众筹作为一种新兴创新型项目融资模式日益得到大众的认可,众筹平台也如雨后春笋般迅速兴起,然而作为平台经营者却始终没有寻得一个合理的盈利模式。文章基于双边市场理论,总结了众筹平台的双边市场特征,构建了双边市场视角下众筹平台的定价模型,分析了商品众筹平台定价的构成,发现管理成本、网络效应和市场参与效应是平台定价的主要依据,希望本文的研究能为众筹的持续稳定发展提供一定的理论支持。更多还原

【Abstract】 As a new innovative project financing model,Crowdfundingis increasingly recognized by the public.Crowdfunding platforms established one by one,however,no one can find a reasonable profit model until now.Based on two-sided market theory,we summed up the two-sided characteristics of the Crowdfunding platforms,built the pricing model in perspective of two-sided market,analyzed the composition of the prices:management costs,network effects and effects of market participants is the main basis for pricing platform.We hope this study can provide some theoretical support for development of the Crowdfunding.更多还原