【摘要】 随着我国国民经济的快速发展,汽车作为一种新的交通工具已经走进中国普通家庭,并逐渐形成一种新兴的汽车文化。通过此研究,可以验证和充实多模态隐喻表征类型的研究,印证多模态隐喻和广告语篇研究的主要观点,为广告语篇的研究提供科学的理论依据。更多还原

【Abstract】 With the development of economy,a new kind of automobile culture is well on the way in nowadays China. In this paper,the analysis of multimodal metaphorical representation can be enhanced,the fostering of metaphorical thinking can be promoted and the comprehension of multimodal metaphorical representation can be further strengthened as well.更多还原