【摘要】 网络信息对旅游者决策影响研究对旅游业信息化发展及旅游企业市场营销具有重要作用,已成为一大研究热点。本文对其国内外研究成果进行介绍、分析对比,结果表明:国外的网络信息对旅游者搜寻心理影响和网络评价信息、网络口碑信息对旅游者决策影响等研究已经成熟,其中,旅游者网络信息搜寻创新心理、网络评价信息对旅游者决策影响因素等是研究热点。国内在网络评价信息对旅游者决策影响研究方面比较薄弱,在旅游者网络信息搜寻创新心理和旅游者网络口碑传播动机研究方面文献寥寥。国外研究视角和方法多样,尤其擅长运用心理学、传播学及社会学等研究方法展开微观层面研究,国内研究多是根据国外研究分析及国内相关情况展开。更多还原

【Abstract】 Based on the methodology of classification, analysis and comparison, this paper concludes that internet information’s psychological effect on the touristic information searching, the effect of the internet comments and the E-WOM(Electronic Words-of-Month) on touristic decision-making are the highlights of tourism research abroad. The majority of this kind of literature focuses on the touristic new experience under the influence of internet information, the touristic psychological innovative information searching and the influence of the network comments on touristic decision-making. There is rather little literature in the research on the touristic psychological innovative information searching and the influence of the network comments on touristic decision-making. The research on the influences of virtual tourism and smart tourism on touristic experiences is still at a preliminary stage for both foreign and Chinese scholars. However, research literature in China and abroad have the following problems. Firstly, the literature of touristic motivation of network information search decreases sharply in recent years, and related research is lack of depth. Secondly, research on the touristic motivation to comment and evaluate traveling on the Internet which is altruistic or selfish is inconvincible. Finally, the research viewpoints on the psychological behavior of touristic network information searching are controversial.更多还原