【摘要】 与新世纪以来报纸、期刊等传统媒体的快速衰退相比,互联网对电视媒体的冲击并不明显。但是,2013年,乐视、小米、爱奇艺、优酷等纷纷推出了互联网电视业务,使得长期在家庭空间居于主导地位的传统电视开始直接面对互联网的竞争。内容满足、社交满足和过程满足是用户使用社会化媒体的三大动机,也是互联网电视的重要发展战略。传统电视的社会化媒体转型不是简单的将社会化媒体功能附加在电视节目上,而应通过垂直拓展上下游产业链和建设内容集散分发平台,强化内容资源优势;基于集体使用和强关系的特征优化社交应用界面,形成家庭社交中心;优化用户体验,避免电视业务复杂繁琐的使用,为用户提供简洁流畅,超越遥控器和卧室、客厅等地点限制的用户体验。更多还原

【Abstract】 Contrasted with the rapid decline in newspaper and magazine since the beginning of the new century,the impact of Internet on the TV media is not obvious,television advertising revenue has maintained steady growth.But Letv,MiTv,iQIYI,Youku launched the Internet TV to compete with the traditional TV which is leading position in the domestic space.Content satisfaction,social satisfaction and process satisfaction are the three largest motivation of users using social media and important development strategy of internet IV.Traditional TV transformed for social media is not simply adding social function on TV,but expanding the industrial chain and constructing content platform to strengthen advantage of content resources,improving social interface based on collective use and strong relations to form family social center,optimizing the user experience to avoid the complicated TV application and provide concise and fluent user experience beyond remote controller and space constriction of bedroom and the living room.更多还原