【摘要】 结合"使用与满足"理论与"马斯洛需要层次"理论对大学生微信使用现状和使用意向进行分析,通过SPSS软件进行Logistic回归分析,验证了本研究提出的假设理论模型,即仪式化使用与工具化使用正向影响大学生微信用户的社交需要和尊重需要,社交需要和尊重需要正向影响微信使用意向。挖掘出大学生使用微信的心理需求,为高校的思想政治教育工作提出了建议。更多还原

【Abstract】 In the framework of the theory"Use and Gratification"and"Maslow’s hierarchy of needs", this paper tries toanalyze the current situations and We Chat using intentions of college students. Based on SPSS logistic regression analysis,it verifies the hypothetical theory model proposed in the paper, namely, the ritualized and instrumentalized use positivelyaffect the We Chat users’ social needs and esteem needs among the college students, while the social needs and esteemneeds have a positive influence on the intention of using We Chat. This paper has dug out the college students’ psychological needs when they use We Chat and put forward some suggestions for the ideological and political educationwork in colleges and universities.更多还原