【摘要】 从符号学的理论视角出发,文章结合国内外旅游吸引物研究的成果,探讨了旅游吸引物的符号化问题。通过纵览旅游吸引物研究的概况,具体讨论了符号学理论在旅游吸引物研究中的借鉴、旅游吸引物符号化的手段和方法,以及旅游吸引物符号化的背景和条件3个基本问题。研究认为:符号学理论和方法的介入,不仅极大地深化了旅游吸引物研究的内容和范围,同时也拓展了旅游研究的深度和文化视野。在国内旅游学术研究整体缺乏一种文化研究的理论工具,且旅游学科理论体系较为薄弱的背景下,符号学理论和方法在旅游研究中的运用是值得期待的,其也需要国内学者给予更多的关注和探索。更多还原

【Abstract】 Based on the theory of semiotics and the research results on tourist attraction both at home and abroad,this article discusses the problem of symbolization of tourist attractions. Through a general overview of the tourist attractions research, the study discusses three basic problems: the semiotic theory as a reference in the study of tourist attraction,means and methods of symbolization of tourist attractions,background and conditions of symbolization of tourist attractions. It is believed that the introduction of theory and method of semiotics not only greatly deepens the content and scope of studies on symbolization of tourist attraction,but also extends the depth of tourist research and cultural perspective. Under the background that a theoretical tool of cultural studies is absent in tourist academic studies as a whole and the theoretical system of tourism discipline is relatively weak,the use of semiotic theory and methods in tourist research is worthy of expectation and it also needs the domestic scholars to pay more attentions and exploration.更多还原