【摘要】 运用文献资料法、专家访谈法、归纳法、演绎法和逻辑分析法,回顾了建国六十年来中国社会阶层结构的三次大变迁,总结了社会阶层分化对社会发展的积极作用。在分析当代中国社会阶层分化对社会成员意识与消费行为的影响,以及当代中国社会成员体育消费阶层特点的基础上,认为当代中国社会阶层分化为进一步促进体育消费,发展体育产业提供了机遇。可以从社会分层的视角对中国体育消费问题展开分析研究,应该从阶层调整的角度制订促进体育消费的政策,利用阶层差异进行体育市场细分及定位,根据阶层的流动性及时进行产品创新,根据社会阶层的代际继承性培养和提高体育消费者的忠实度等以促进当下中国的体育消费,并对当代中国社会阶层结构对体育消费扩大可能的阻碍进行了分析,提出了相应的解决策略。更多还原

【Abstract】 This article adopts the methods of literature consultation,expert interviews,induction,deduction and logical analysis to review three great changes of Chinese social class structure in the past 60 years and summarizes that the stratification of social classes plays a positive role in social development. Based on analyses of the influence on social members’ consciousness and consumption behavior of stratification of Chinese social classes and the class characteristics of Chinese social members’ sports consumption,this article considers that the stratification of Chinese social classes provides opportunities for further promotion of sports consumption and development of sports industry. Sports consumption issues in China can be analyzed from the angle of social stratification,policies should be formulated according to class adjustment to promote sports consumption,sports market should be subdivided and located according to class differences,products should be opportunely innovated according to class liquidity,and sports consumers’ loyalty should be cultivated and improved according to the intergenerational succession of social classes to promote sports consumption in contemporary China. This article also analyzes obstacles of social class structure in sports consumption enlargement before putting forward corresponding solutions.更多还原