节点文献
我国“互联网+科技展览”发展问题与策略探析
Development Issues and Strategies Analysis of “Internet + Technology Exhibition” in China
【摘要】 "互联网+科技展览"是我国科技展览业发展的必然趋势。我国网络科技展览面临的发展问题主要有6个方面:(1)主体地位未确立,机构不完善;(2)平台功能不健全,市场化程度不高;(3)法规尚不健全,平台安全性不佳;(4)平台建设粗糙,专业性人才紧缺;(5)科技信息传播不畅,科技成果转化率低;(6)科技交流与合作欠缺,国际化水平低。在此基础上,提出着力发展我国网络科技展览的6个方面的策略:(1)以政府部门为主导、以科技型机构与展览企业为主体提升竞争力;(2)搭建移动终端平台,利用大数据完善功能;(3)完善法律法规,严格平台准入审核;(4)推动会展专业教育与时俱进,培养应用型人才;(5)创新市场发展模式,打造品牌;(6)创新推广方式,助力国际化发展。
【Abstract】 "The Internet + technology exhibition" is an inevitable trend of Chinese scientific and technological exhibition industry. In this paper,the development of network technology exhibition in China mainly faces the following six problems:( 1) The principal position of network of science and technology exhibition is not established,and agencies of network exhibition are imperfect;( 2) Platform functions are imperfect,and the degree of network exhibition market is low;( 3) Regulations are imperfect,and platform security is poor;( 4) Network exhibition platform construction is rough,and lack of professional talents at network exhibitions;( 5) Scientific and technological information dissemination is not smooth,and scientific and technological achievements conversion rate is low;( 6) There is lack of scientific and technological communication and cooperation,and international level of network exhibition is low. On this basis,six policies that focus on the problems of network technology exhibition are proposed :( 1) Enhancing the competitiveness of network technology exhibition under the leadership of government departments in the main body of scientific institutions and technological enterprises;( 2) Building mobile terminal platform and improving network exhibition’s functions by using big data technologies;( 3)Improving laws and regulations of network exhibition and reviewing the admittance of platform;( 4) Promoting MICE professional progressive education and training applied personnel of network exhibition;( 5) Innovating the development model of network exhibition market and building brand of network scientific and technology exhibition;( 6) Innovating ways of promoting and boosting the international development of network technology exhibition.
【Key words】 network; technology exhibition; problem; strategy; prospects;
- 【文献出处】 科技管理研究 ,Science and Technology Management Research , 编辑部邮箱 ,2016年23期
- 【分类号】G322
- 【被引频次】4
- 【下载频次】478