【摘要】 我国当今处在一个全民创业的阶段,也处在一个大数据的时代,今后在大环境的支持下将会加速涌现出各种小微企业。小微企业要想在激烈的国内外市场竞争中取得生存、壮大就必须拥有市场竞争能力,逐步形成自己的品牌。本文通过对我国小微企业在大数据环境下经营的SWOT分析,探讨了小微企业经营的特点,针对这些特点从产业选择、认识对手、品牌战略、公共关系、考核与创新等方面提出了小微企业品牌发展的策略,并就品牌建设关键控制节点的识别与推进进行了探讨。更多还原

【Abstract】 Today China is in a stage of national entrepreneurship, and also in an era of big data. A variety of small and micro enterprises will accelerate the emergence in support of the environment. In order to survive in the fierce market competition at home and abroad,small and micro enterprises must have market competitiveness, and gradually form their own brand. Based on SWOT analysis of the operation of small and micro enterprises in the large data environments, this article discusses the characteristics of small and micro-business, and proposes brand development strategy for small micro-enterprise according to the characteristics from choice of industry,knowing opponents, brand strategy, public relations, assessment and innovation, and discusses the recognition and promotion of the brandbuilding critical control nodes.更多还原