【摘要】 【目的】分析和总结全媒体时代提升科技期刊品牌影响力策略。【方法】以优秀的科技期刊为例,结合理论探索,分析全媒体时代如何提升科技期刊的品牌影响力。【结果】全媒体时代,期刊可通过内容提升、借助大众媒体、微信公众号以及组织专业特点鲜明的特色文化活动等措施,提升品牌影响力。【结论】中国科技期刊应根据自身条件,学习精品科技期刊的品牌意识及建设方法,培养期刊的品牌价值,提升期刊品牌影响力。更多还原

【Abstract】 [Purposes] This papers aims to analyze and sum up the strategies to promote scientific journals’ brand influence in the omni-media era. [Methods]Taking the outstanding scientific journals’ practices for example and combining theory exploration,this paper conducted an explicit analysis regarding howto promote the scientific journals’ brand influence in the omni-media era.[Findings]Journals could realize this aim in terms of improving the content quality and meanwhile,taking advantage of public media,Wechat platform as well as cultural displays and activities with distinct academic characteristics. [Conclusions] Scientific journals in China are supposed to learn from the outstanding journals’ brand awareness and brand promoting methods to foster their own brand values and promote the brand influences.更多还原