【摘要】 调查研究发现,SaaS在汽车零部件采购系统中的运用可以有效节约成本。从心理学和经济学两个层面对用户需求进行分析,得出了影响汽车零部件采购商对SaaS需求的主要因素。从用户特征、移动互联网的崛起等方面对SaaS市场进行分析,得出中小型汽车制造企业为SaaS最佳推广对象。提出采用线上及线下相结合的方式对SaaS进行定向推广,以实现SaaS在中小型汽车企业中最大化普及,为SaaS获得最大的市场。更多还原

【Abstract】 The statistics shows that SaaS application to the components and parts purchasing systems can save the cost for automobile factories. It analyzes the user needs from the psychology and economics,obtains the main factors to affect consumers’ demanding for SaaS platform. Based on consumers’ characteristics and mobile,it proposes that small and medium- sized automobile industries are the best platform to promote SaaS. It puts forward to promote SaaS application based on a combination of online and offline mode,realize the popularization of SaaS platform in small and medium- size automobile industries and finally maximize SaaS’s markets.更多还原