【摘要】 本文以内部营销为研究视角,在介绍内部营销策略必要性的基础上,指出图书馆管理中内部营销缺失的主要表现在缺乏为馆员即"内部顾客"的服务理念,对于馆员的重视和关注不够,以及缺少对馆员的培训与培训的错位。提出运用内部营销策略提高馆员满意度,进而提高图书馆服务质量的举措。更多还原

【Abstract】 From the perspective of internal marketing,,this paper pointed out the lack of internal marketing in library management based on introducing its necessity,mainly including the lack of service concept with librarians as internal customers,insufficient attention and concern for librarians,lack of libranan training and malposition of training,and put forward the measures using internal marketing strategy to improve the librarian satisfaction and the quality of library service.更多还原